„Ehhhm, ich glaube du brauchst einen eigenen Kühlschrank für deinen Nagelack“, diesen Satz höre ich immer wieder vom meinem Partner in Crime und dabei haben die Bio-Eier doch ihr eigenes Fach. Ich liebe kleine bunte Flaschchen, ich liebe lackierte Zehnägel und gepflegte Hände. Und da mein Herz für organic Beauty-Labels schlägt sind vor allem Marken die sich auf veganen und ungiftigen Nagelack spezialisiert haben, hochinteressant.
James Samuel, Hair Colorist aus London und Christian Roman, Fotograf und Art Director, zum Beispiel entwickelten das crueltyfree-Label Intansae für alle Nagellack-Junkies. Durchgedacht bis in das kleinste Detail was das Design und den Inhalt betrifft, gehören sie mit Intansae mittlerweile zu den Marken, die man unbedingt unter die Lupe nehmen sollte. Ihre Nagelacke sind nämlich 7free. Das bedeutet, dass keiner der sieben häufigsten in Nagellacken verwendeten giftigen Inhaltsstoffe wie Formaldehyd, Dibuthylphtalat (DBP), Campher, Formaldehydharz oder Toluol in den Produkten enthalten ist. Darüber hinaus sind sie frei von Tierversuchen und tierischen Inhaltsstoffen.
Außergewöhnlich an der ganzen Sache ist eigentlich nur, das ausgerechnet zwei Typen dieses famose Label gegründet haben und das die Marke aus der gleichen Stadt kommt wie ich und genau aus diesem Grund habe ich die beiden Herrschaften gebeten mir ein paar Fragen zu ihrer Inspiration, Motivation und ihren Lieblingsfarben zu beantworten.
Let’s start with some basic facts. When did you decide to start Intensae?
The idea of Intensae came about whilst Christian and I were both living in London and we came to launch in early 2012 in Germany.
What differentiates Intensae from other brands? Can you explain the 7-free policy?
Our nail lacquer is formulated using a unique ‘soft-drying’ formula that allows it to actually bend with the nail for lasting protection against chips. Not only that, our formula is 7-free, cruelty-free and vegan friendly. It’s important that our products are fun and easy to use but most of all we won’t tolerate any harm to animals or our health during the process.
Nail polish is generally something feminine. How do two men get the idea of getting into the beauty business? And did you also worked in the beauty business before?
Christian is a photographer, graphic designer and art director. He lends his creativity and experience to produce the images, packaging and everything else design related. Initially I worked in London as a hair colourist, with a client list of socialites and celebrities. And also on photo shoots for magazines including VOGUE, V & POP Magazine. Having worked in a team with such interesting and creative people proved very useful when it came to the creation of Intensae.
How important is beauty for you?
I find the use of cosmetics even more intimate than fashion so in my eyes it’s incredibly important.
Which three colors out of your big range are your favorites and why?
Every woman’s nail colour wardrobe should include something sheer such as L’Amoureuse. A perfect shade of red, such as Memo and something dark such as Irreverent. If you can only wear light or sheer colours on your hands you can mix it up by adding a brighter or darker shade to the toes. You will smile when you look down and see that perfect pop of colour.
Where did you get your inspirations for the colors? And what are the hottest trends for this year?
When it comes to inspiration we look to iconic women from past and present as well as significant moments in pop culture. For example Studio 54 and the 70’s era is a huge inspiration to us. In recent years we have seen lot’s of nail art and textured finishes. In 2016 expect to see less of this, there will still be a variety of tones from nude to bright but they will be worn in a classic style.
Do you have any special plans and launches for this year?
We are busy working on some exciting projects. Expect to see a beautiful new collection for the Spring and Summer and for anything else you will have to wait and see.
Ich habe übrigens meine zwei liebsten Farben bereits gefunden. Heathers und Kid halten bombenfest und Splitter nicht. Ergattern könnt ihr Lacke für 16 Euro im Label eigenem Online-Shop. Merci also nicht nur für das Interview sondern auch für dieses fabulöse Produkt ihr zwei.
